Technology
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ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According…
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Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not…
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Maurice Levy in lockdown
Here’s Maurice Levy in lockdown, telling The Drum’s Stephen Lepitak about working from home, his brief spell seconded (it seems)…
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Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if…
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CCO O’Keefe joins WPP senior exodus – former boss Sorrell fires a few more salvoes
WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the…
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Talon’s Imran Elahi: an outsider’s view of programmatic advertising in digital Out of Home
I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the…
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WPP closes $300m shopper marketing agency Triad
What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says:…
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Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during…
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Sacha Wilson and Josey Bright: in-housing and restructuring agency-client relationships in coronavirus
Major economic crises always have significant implications for service provider relationships and the ad industry is no different. The current…
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