Technology
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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO…
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Apple’s Tim Cook turns ad star as tech giant unleashes blizzard of new ads
Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the…
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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Barry Cupples of Talon: Why delivering outcomes gives Out of Home a major USP
“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all…
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WPP sets 2025 target for net zero carbon
WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain…
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MSQ celebrates Earth Day with chief sustainability officer
Here’s a new one (for us anyway) in the agency C-suite, a chief sustainability officer (CSO presumably) although most agencies…
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Former Mindshare boss Nick Emery joins You & Mr Jones with $300m new media division
Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You…
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LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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