Technology
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Next 15 wins $400m ‘stealth’ contract
Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next…
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Edisen’s Henric Larssen: scaling up your creative can cure shiny object syndrome
If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of…
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IPG noses ahead of rivals with 11.9% 2021 organic growth
Interpublic (IPG) has nosed ahead in the Q4 and full year 2021 ad holding company reporting stakes with Q4 net…
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Ad tech Criteo takes net neutrality plea to the Super Bowl
Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The…
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Omnicom joins 10% growth club as it recovers in 2021
Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and…
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Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s…
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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