Technology
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Crayola and dentsuMB scoop top global Effie
Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective…
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EssenceMediacom’s Krichefski to be next IPA president
EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The…
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Leading OOH media agency Talon rebrands to major on global scale and ambitions
Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the…
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Droga5 London wins global Philips
Philips Domestic Appliances has appointed Droga5 London as global lead creative agency. D5 London is part of Accenture Song. The…
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House 337 launches Native Social & Content practice
House 337 is launching social-first practice Native Social & Content. The new practice will offer brands editorially-led social campaigns and…
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Adverity’s Mark Debenham: beyond the bargains – the search for real Christmas value
The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and…
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IPG Mediabrands teams with Scope3 in new emissions drive
Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising,…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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