Technology
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Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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Online fashion giant Zalando moves media to Dentsu’s iProspect
Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW.…
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A growing challenge for advertisers and agencies: matching the ads to the (iffy) product
If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW…
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WPP buys US tech agency Fenom Digital – is it time it broadened its horizons?
WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of…
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EU hammers Meta for anti-privacy tracking operations
The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining…
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WFA: more clients satisfied with agencies – media agencies questioned and digital going up
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA…
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George Parker: the best and worst of 2022
In his unequaled wisdom, Stephen has asked me to rattle on about what I consider to the best and the…
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MediaSense launches DEI audit programme for advertisers
Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early…
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Tinka escapes troll in 3D live action DOOH spot from Denmark’s TV2
The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens…
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