Technology
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Ocean Outdoor brings Wimbledon Experience to Out of Home with Vodafone
Selected tennis highlights will be shown in 13 UK cities. Ocean Outdoor will present live action from Wimbledon across its…
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Next 15 wins four-agency four-year BBC deal
Four Next 15 brands have won a four-year contract to join the BBC’s new Digital Design Services Framework following a…
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Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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Gus Nisbet of MassiveMusic: how generative AI can make – or mar – sound connection
Keeping up with the latest cutting-edge technology is part and parcel of being a tech ‘giant’. So it’s unsurprising when…
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Interbrand names 2023’s breakthrough brands
Consultancy Interbrand has named what it calls the 30 most innovative brands in its new Breakthrough Brands Report, partnering with…
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Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding”
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this…
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