Technology
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Exploring the Intersection of advertising and the stock market
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Eddie Gold: the smartphone’s not for turning: why the only way is up
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since…
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Dentsu unveils new US structure around iProspect and Merkle
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure…
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Stagwell shows that tech focus is no magic formula for agencies
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined…
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WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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OMG’s new Impact tool tries to bring ESG purpose to media buying
ESG investing (environment, social and governance) has taken something of a powder recently with the biggest funds being overweight in…
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