Technology
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Dentsu unveils new US structure around iProspect and Merkle
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure…
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Stagwell shows that tech focus is no magic formula for agencies
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined…
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WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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OMG’s new Impact tool tries to bring ESG purpose to media buying
ESG investing (environment, social and governance) has taken something of a powder recently with the biggest funds being overweight in…
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MSQ’s Brave Spark opens in New York
UK-based marketing group MSQ is launching creative studio Brave Spark in New York. Brave Spark will be based at MSQ’s…
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Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is…
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Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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Now tech client travails hit Sorrell’s S4 Capital
Is Sir Martin Sorrell still one for the hard yards? Or, indeed, the long haul? That looks like the task…
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Ocean Outdoor CMO Richard Malton: why the art of outdoor equals better advertising
Ocean Outdoor CMO Richard Malton talks to Top Voices about the art of outdoor and how the digital Out of…
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