Technology
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Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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HP plays catch-up with ‘Work Happy’
It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather…
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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2…
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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