Social Media
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Walmart brings ‘RomCommerce’ to the world of social media shoppable ads
This Christmas is rather a blast from the past in some ways: recycled ads and now the migthty Walmart is…
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Charlie’s Bar is this year’s “better than John Lewis”
Here we are then, in Charlie’s Bar in Enniskillen for the amateur viral hit of the season (there’s always one…
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Dark Horses produces AI FIFA candidate we can all vote for
Is there any hope for FIFA, possibly the world’s most corrupt sports organization whose bigwigs snog women players (got into…
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Sixième Son puts sonic purpose into Unilever’s Lux
Unilever seemed to be rowing back from its “purpose with everything policy” following a storm of ridicule when investor Terry…
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Sarah Cutler: The Odd Couple – will the relationship between gaming And beauty go the distance?
Sarah Cutler, UK partner of makemepulse, the Paris-based global interactive production and gaming specialists, looks at the emerging gamification of…
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Yet another survey shows we hate over-personalised ads
The pretty obvious fact that technology in its multifarious guises annoys many of the people it’s aimed at never seems…
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Havas agencies BETC and Buzzman go for purpose that’s more than PR
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative…
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Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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IAB UK enlists giant bear cheerleader to spark more creative digital ads
Online industry body IAB UK is setting out to persuade advertisers to “rediscover the joy of digital advertising” – aren’t…
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