Elon Musk can never resist a soundbite – will this one kill off ‘X’?
Here’s Elon Musk’s outburst at advertisers at a New York Times chinwag, sadly with beeps but you get the drift.
Disney’s Bob Iger, one of many who’s withdrawn his ads, is part of the audience and this may have prompted Elon to go even further over the top than even he might have intended – the man loves a soundbite after all.
‘X’ as it’s now known is presumably teetering on the brink of extinction as big brands withdraw. Musk’s attempt to add subscriptions can hardly make up the money and a new focus on smaller advertisers will also hardly compensate.
Has Musk completely lost his marbles? He did after all fork out $44bn for Twitter and still owes $13bn of it to foolish Wall Street backers.
Refusing to be pushed around by advertisers (and their ever-helpful elves in media agencies) is usually to be praised.
But it would be a shame if such over-the-topness did mark the end of what used to be Twitter. It’s no worse than Facebook in the stuff it punts out. Social media will never be a loony-free zone.
Heaven knows what might take its place.
Refusing to be pushed around by advertisers (and their ever-helpful elves in media agencies) is usually to be praised.
Media owners aren’t generally ‘pushed around’ by advertisers. They are normally very accommodating to the people who fund them. And ‘usually to be praised’ by whom? Why the passive tense?
Social media will never be a loony-free zone.
Maybe, but one of the loonies isn’t normally the proprietor who spend $44 billion on something worth much less who needs advertising to fund his platform and who needs to avoid giving his CEO an even bigger mountain to climb in attracting and retaining advertisers if his investment is ever going to pay back.
Hmm. Not clear on any of your points, unless you’re an apologist for the crap recently called Twitter.
I quit that platform five or so years ago because it had become an insidious nest of fake, self-promoting gadflies and brands.
What I missed, was the original Twitter. A platform where people actually communicated, news was shared and people could be reached. And, without the spin police or ad sales teams, are you certain X is “presumably teetering on the brink of extinction”? It is a private company. Not chasing ROAS, not financing fraud-bots, not targeting Targets. Perhaps, sir, it’s re-sizing to transform into a town hall platform without all the “advertising” – most of which is fraud-based and churlish. ? The anti-Times-Square? Perhaps the AI-based platform leveraging all that content and the destruction of agency commissions…