Social Media
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David Jones’ Brandtech Group soars in value with AI tool Pencil
Stock markets are currently riding high on AI, boosting the valuation of companies deemed to be in the lead, notably…
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Durex dives deep into plaisir with graphic sex guide from Dentsu
Dentsu Creative in France has produced what may be the most graphic commercial trip around the world of l’amour (even…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Has arch predator Sorrell become the prey at S4 Capital?
The past few years have been a veritable raft of new experiences for Sir Martin Sorrell, latterly the gravity-defying rise…
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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NSPCC Childline Sports Day expands with Ocean Outdoor
Children’s charity NSPCC marks the Olympic year by expanding its flagship Childline Sports Day fundraising event from London to Manchester…
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Ogilvy and Hamlet mix hip-hop and street food for Coke’s ‘Foodmarks’
Some of the iterations of Coca-Cola’s ‘Foodmarks’ campaign are more diverting than expected, as is this from Ogilvy Singapore. It’s…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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