Research
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Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
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Charities and government are UK’s biggest Facebook ad fans
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram…
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ASA annual report shows Scots are UK’s grumpiest nation
The ASA received a record 43,325 complaints in 2021, an increase of 19% on 2020, although the number of ads…
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WPP’s new Coke agency Open X wants the world to sing along with Sprite
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant…
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James Frampton: how to combat the ‘Great Customer Resignation’ threat
Fed up with how they were being treated by their employers and realising life was too short to put up…
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S4Capital has to chart its course in a market changed by a perfect storm of global bad news
All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession.…
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Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail…
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Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back…
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Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full…
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