Research
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London mayor Khan runs out of mates with Ogilvy anti-sexism campaign
Mayor of London Sadiq Khan isn’t the most popular at the moment – his ULEZ scheme to ban high-emitting older…
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Agency pitches hit $1m each in US
We love agency pitches here (we have to write about something other than data-driven gizmos) but they’re a pricey business…
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IPA Bellwether: advertiser money pours into price cuts as media suffers
Sales promotion is growing at record levels according to the IPA’s latest quarterly Bellwether Report, up 13.4% as UK firms…
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Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Sanofi goes the extra mile for new sonic identity
We all know that sound is important in ads and now there’s more focus than ever on so-called “sonic identities,”…
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MSQ poaches VMLY&R boss as co-head of Freemavens
MSQ insights and analytics consultancy Freemavens has poached VMLY&R Consulting lead Eleanor Lloyd-Malcolm (below) as co-MD. Lloyd-Malcolm will work alongside…
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Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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