Research
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UK moves up global adspend rankings behind US and China
WPP’s GroupM has produced its end of year forecasts for adspend in 2023 with the suprising finding that the UK,…
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Omnicom Media Group is top of the 2023 pile three quarters in
Omnicom’s OMG is winning the 2023 holding company media battle baccording to new figures from COMvergence, reported in MediaPost (sign-in…
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UK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top…
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Oldies still goodies this Christmas according to System1 ad scores
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1…
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Sarah Cutler: The Odd Couple – will the relationship between gaming And beauty go the distance?
Sarah Cutler, UK partner of makemepulse, the Paris-based global interactive production and gaming specialists, looks at the emerging gamification of…
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Yet another survey shows we hate over-personalised ads
The pretty obvious fact that technology in its multifarious guises annoys many of the people it’s aimed at never seems…
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Havas agencies BETC and Buzzman go for purpose that’s more than PR
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative…
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Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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UK ad exports up 15.5% to £15.6bn in 2022
The UK is holding International Trade week to show there’s life after Brexit and the latest advertising export numbers for…
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