Research

WPP launches new data business Gain Theory

WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it describes as a ‘marketing software and consultancy’ business. The 200-strong operation – which is being positioned as independent – brings ...

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WPP strikes new data deal with Facebook

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

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Paul Marsden of Syzygy: is neuroscience the way to predict marketing success – or just more neurobollocks?

The results of a *landmark consumer neuroscience study will be published later this year showing that brain scans can indeed predict the effectiveness of marketing material. But there’s a catch, only the most expensive fMRI (functional magnetic resonance imaging) scans ...

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£36m man Sorrell closes on deal for Tesco’s Dunnhumby

We haven’t heard much from WPP boss Sir Martin Sorrell (left) recently but today (Sunday March 15) it’s emerged that he stands to pick up £36m from WPP’s notorious Leap executive rewards scheme (the members of which, who include CFO ...

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NewsCred survey shows hits and misses in brands’ contribution to UK health

The UK public is hungry for health content and expects food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content ...

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