Research

Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data

The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...

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Engine rolls out new customer engagement platform

Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...

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People get their politics from brands according to JWT

It’s no doubt lazy to say that social media et al. is making idiots of us all. Trouble is it seems to be true. A new report from J. Walter Thompson’s Innovation Group called The Political Consumer claims that consumers ...

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New ID Comms research highlights advertiser media skills shortfall

Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new survey by ID Comms. The ID Comms 2016 Training Survey found that globally just 9.4 ...

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