Research

Leagas Delaney swims upstream as it strikes digital deal with top consultancy Booz & Company

Leagas Delaney, the British-based advertising network has formed an alliance with Booz & Company, one of the world’s leading strategic management consultancies, to help companies understand and capitalize on the disruptive effects of digital technologies. Leagas Delaney chairman and founder ...

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Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

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Andy Law: how your great British brand can become a Beckham-style icon

Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become ...

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