Research
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Agency groups are still searching for a convincing narrative in a world of tech giants
The future for agencies (some of them anyway) is as a “validator” between the tech giants and advertisers, according to…
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ACNE’s Annie Gallimore: how brands can navigate an increasingly polarised world
You might have heard the phrase “if you try to please everyone, you will please no one.” In a world…
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AA-led ad export group sets sail for Austin’s SXSW
The UK Advertising Exports Group (UKAEG) is once again heading for Austin, Texas, for SXSW, Austin, this time with over…
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Publicis tops 2023 global new business with $700m – R3
The global creative and media new business landscape for 2023 proved to be relatively muted despite major accounts including Pfizer,…
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What’s next for WPP after underwhelming Capital Markets update?
The Sherlock Holmes story Silver Blaze hinges of the “curious case of the dog in the night time” or, in…
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IPA agency census shows industry beset by instability
The IPA has just produced its latest census of people working in UK adland and the overriding impression is that…
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Publicis gets retaliation in first with 6.3% growth and transition to “Intelligent System” co.
Publicis has come out punching in 2024, pre-releasing unaudited figures showing 6.3% organic growth in 2023 (full numbers on February…
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IPA Bellwether survey points to brighter future for main media (after a short recession)
THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the…
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Fandom is dead, welcome to Fancom says M&C Sport & Entertainment
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I…
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