Research
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Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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Don’t vote for us says Brave Spark for the Unheard Third party
Voting Counts, an organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The…
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Chris Hogg: still not spending on the open internet? Enjoy your race to the bottom
The utopian vision of the open internet as a realm for free speech and community-driven expression is under threat, and…
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Unison brings much-needed lively Labour note to General Election campaign
It’s been a pretty boring General Election campaign from an agency point of view, after all the Tories in particular…
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True&North’s David Clayton: take your creative idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea…
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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Jane Austin in Cannes: marketers pick a bad time to shrink from DE&I
You’d think the far-right surge in the European elections, racist and misogynist fervour escalating on social media and the possibility…
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Leo Burnett Mumbai tops WARC Effectiveness Awards
Ad awards are coming thick and fast and WARC, part of Ascential which owns Cannes Lions, is getting in first…
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