Research - More About Advertising

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New AI took Spok sets out to replace marketing departments

Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one…

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Out of Home is enjoying something of a creative renaissance, maybe it’s a blessed relief for creatives away from the…

StaffJuly 25, 2024

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The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…

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New British PM Keir Starmer and his Labour government may have got lucky in more ways than expected with the…

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Who’d a thought it? New research by Credos for the UK Advertising Association shows the percentage of peopl;e thinking advertising…

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Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…

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Oncology (cancer diagnosis and care) is the holy grail for pharma companies with almost limitless rewards for the company that…

StaffJuly 11, 2024

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There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…

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The dear old West is running out of people it seems, with fewer breeding even while more turn to IVF,…