Research
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Out of Home breaks through 5% barrier says trade body WOO
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5%…
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Apple’s attempts to make us love tech seem to be foundering
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by…
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James Appleby of Isobel: why important elections need agencies
Advertising is a world full of bullshit, which is why I love elections. Because elections are a moment where reality…
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Tubi and Mischief scoop top US Effy
Challenger sstreaming brand Tubi and agency du moment Mischief @ No Fixed Address won the US Grand Effy this week,…
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HSBC Argentina and David Buenos Aires deploy humour to fight cybercrime
Cybercriminals are a modern plague and HSBC Argentina and David Buenos Aires are turning to humour to try to put…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Smile goes from McDonald’s as it supports kids’ mental health
McDonald’s is marking Mental Health Awareness Week with an integrated campaign – ‘The Meal’ – that removes its famous smile…
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Sound specialists pick winning election tunes for Sunak and Starmer
Could choosing the right soundtrack help to decide who is going to be next British PM? With a General Election…
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