Research
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True&North’s David Clayton: take your creative idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea…
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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Jane Austin in Cannes: marketers pick a bad time to shrink from DE&I
You’d think the far-right surge in the European elections, racist and misogynist fervour escalating on social media and the possibility…
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Leo Burnett Mumbai tops WARC Effectiveness Awards
Ad awards are coming thick and fast and WARC, part of Ascential which owns Cannes Lions, is getting in first…
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Out of Home breaks through 5% barrier says trade body WOO
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5%…
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Apple’s attempts to make us love tech seem to be foundering
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by…
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James Appleby of Isobel: why important elections need agencies
Advertising is a world full of bullshit, which is why I love elections. Because elections are a moment where reality…
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Tubi and Mischief scoop top US Effy
Challenger sstreaming brand Tubi and agency du moment Mischief @ No Fixed Address won the US Grand Effy this week,…
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HSBC Argentina and David Buenos Aires deploy humour to fight cybercrime
Cybercriminals are a modern plague and HSBC Argentina and David Buenos Aires are turning to humour to try to put…
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