Research
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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Latest UK IPA Bellwether Survey disappears down Rachel Reeves’ ‘black hole’
Usually, as Budget time approaches, chancellors reach down the back of the sofa and find a few billions they’d overlooked.…
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Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches…
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To Boldly Go, Elvis and Revolt take top prizes in Ocean Outdoor’s annual Digital Creative Competition
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards…
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Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Why LNER’s Eleanor drives you nuts
‘Freedom all the way’ is train operator LNER’s current slogan and, if you ever watch the cheap digital channels, you’ll…
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Woolmark enlists zombie clothes invasion to highlight natural benefits
Woolmark used to be an advertiser of some note and now it’s back with a striking campaign from 20(Something) and…
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Publicis Groupe buys commerce global player Mars United
Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old…
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Unlimited/Pablo land UK government climate change brief
All-conquering duo of Unlimited and Pablo has won another government challenge: saving the world. That’s if you think climate change…
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