Research
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APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are…
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Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score…
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Aldi and Sainsbury’s among System1’s early Christmas winners
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco…
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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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Which? puts Xmas cheaters in their place in new Neverland campaign
Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with “dodgy Black Friday…
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Sean Crawford: five things retailers need to do to build a successful media network
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not…
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Lloyds goes digital, a timely reminder from Age UK
Venerable UK bank Lloyds, the country’s biggest mortgage lender, is embarking on a quest to become “an experience-led, digital first…
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Lucie Sarif: what can American showmanship teach us about the power of entertainment?
Americans are widely known for being the ultimate entertainers. It’s the home of Hollywood, Disney, Las Vegas cabaret and Broadway.…
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