Research
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Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025
Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home…
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People Like Us highlights ethnicity pay gap and unfairness at work
Even if you’re doing fine it’s becoming increasingly inescapable that the world around you is a pretty miserable place. Quite…
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Dove launches New Year ‘unresolutions’ to help women’s body confidence
Unilever’s Dove clearly isn’t giving up on its purpose platform – despite its owner eschewing such intentions for brands like…
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IPG’s FCB, Rethink and Serviceplan top One Club creative awards
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New…
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Make My Money Matter enlists Benedict Cumberbatch to put out a rather large fire
Make My Money Matter is trying to persuade us to persuade pension funds not to invest in companies trashing the…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
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