PR
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Neuro-Insight’s Shazia Ginai: Gillette example shows how socially-conscious ads can be double-edged
Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect…
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Paul Domenet of Free The Birds: after seeing Lux’s latest brand purpose I need a shower
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former…
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Blue State Digital’s Samir Patel: why the whole world needs proper regulation for Facebook and its rivals
It’s been a hellish few weeks for Facebook. Earlier this month, just 24 hours after announcing its pivot to a…
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Adam&eve wins global brief to protect children from war, UK media rallies round in wake of Cyclone Idai disaster
Save the Children’s UK agency adam&eveDDB has been appointed to handle a new global campaign for Save the Children International…
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Mars sets out for a purpose-driven tomorrow
I asked a senior marketer the other day which company she’d worked at was the best and she said, unhesitatingly,…
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National treasure Redknapp takes a punt on BetVictor
Former football manager Harry Redknapp has become (even more of) a national treasure since he showed those snowflakes how to…
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Equal Lens launches to give women photographers fair shot
International Women’s Day tomorrow (March 8) is cranking up the pressure on agencies, not just in terms of their own…
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Guinness hymns women’s rugby, Visa ups investment in women’s football
Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when…
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Spike Jonze turns down volume for cannabis TV campaign
We didn’t expect to be viewing ads for licensed cannabis companies but here comes MedMen – which last year turned…
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