National treasure Redknapp takes a punt on BetVictor

Former football manager Harry Redknapp has become (even more of) a national treasure since he showed those snowflakes how to hack it in the Australian jungle in “I’m a Celebrity..”

Harry likes a flutter too so amid his other many engagements (he’s about to embark on a nationwide live tour) here he is in his new “brand ambassador” role for bookmaker BetVictor. With an off-screen cameo by ever-present wife Sandra.

There’s another in the series but that’s not very good.

This one? OK but you feel a big opportunity’s been missed – for the unlovable betting industry as a whole.

MAA creative scale: 5.

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Betvictor Harry Rednapp

About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.