PR

Best ads of 2015: would-be lifesavers from Ogilvy Paris and Grey UK

“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives ...

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Does VW need to do more as it returns to advertising?

Volkswagen is finally dipping a toe in advertising waters following the emissions scandal, sooner than some people thought but, arguably, too late. Here’s an open letter from VW North America boss Michael Horn, apologising for the diesel problem but rather ...

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Is consenting to sex like making tea? Thames Valley police thinks so

Thames Valley Police isn’t usually an advertiser of note but the boys in blue are tackling the vexed issue of consenting to sex (or, more likely, not) by comparing sexual politics to making tea. All part of its consentiseverything campaign. ...

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Greenpeace launches new ‘brand attack’ on Volkswagen

As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This ...

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Here’s the new Tesco campaign from BBH

Here’s the new Tesco campaign from BBH featuring Ruth Jones from Gavin and Stacey, playing a headmistress, and her family. It’s a new spin on the famous Dotty campaign from Lowe Howard-Spink that featured Prunella Scales as pesky shopper Dotty. ...

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Virgin Money kick starts London Marathon push with ‘run face’ campaign through AllTogetherNow

Virgin Money sponsors the London Marathon (we’ve had a lot of Marathons recently), for which thousands of people will be putting themselves through various degrees of agony in training. Alongside this is a bespoke ‘not for profit’ website Virgin Money ...

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Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree ...

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