PR

Adele hails 50-year old brand James Bond

Not many entertainment brands last for 50 years but Ian Fleming’s James Bond has. Actually Bond in the films isn’t very much like Bond in the books, who was an upper crust Englishman who had his cigarettes hand-rolled in Jermyn ...

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Is Apple in danger of losing its priceless cool?

Apple has just been voted the UK’s coolest brand by something called the CoolBrands expert council (Yes, it’s a new one on me too) displacing Aston Martin. But sometimes topping such polls is the kiss of death. On the face ...

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Coke adds pop-up restaurants to ‘Open Happiness’

If marketing’s primarily about getting people to like you then a pretty good tactic is to give them presents. This has obvious flaws of course for giant multinationals, if you’re aiming at millions of people then that’s an awful lot ...

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Paralympics closing ceremony shows the best of British creativity

The extraordinary London Olympics and Paralympics have finally drawn to a close and, if anything, the Paralympics have outdone their big brother. Never more so than in last night’s closing ceremony that featured, among others, Rihanna (giving her insurers heart ...

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McDonald’s goes (a tiny little bit) veggie

McDonald’s is opening its first two vegetarian-only restaurants – near the sites of two of India’s most popular religious shrines, the Sikh Golden Temple in Amritsar and the Hindu shrine of Vaishno Devi in the town of Katra. McDonald’s outlets ...

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