PR

Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree ...

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WPP ups its bid to handle government communications with Sean Larkins hire

WPP’s Government & Public Sector Practice has poached the UK government’s one-time deputy director of government communications Sean Larkins as director of consulting and capability. “Communications capability” is a new offer it says. Working for the Government Larkins (left) “led ...

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Out of home giant Kinetic sets up sustainability division

WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; ...

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Dove challenges Always with ‘self-esteem project’

Dove US is now calling its activities a “self-esteem” project and its latest campaign, from ‘creative content’ agency Evidently, rather than ‘Real Beauty’ originator Ogilvy, features young girls who want to change one thing about themselves. Dove suggests they don’t ...

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