PR

WPP’s GroupM will still advertise on the UK’s Channel 4 – whether they agree a new deal or not

Various commentators are still getting exciting about the supposedly imminent pulling of about £200m of WPP-owned GroupM business from UK terrestrial broadcaster Channel 4 as the two parties have failed to reach agreement on a 2013 deal. The argument, as ...

Read More »

Haymarket invents a new job category as PR Week’s Danny Rogers becomes ‘brand editor’ of Campaign

‘Strewth. I don’t think even the Americans, who have all sorts of editors populating their interminable mastheads, have ‘brand editors.’ But that’s what former PR Week editor Rogers (left) – who is also editor in chief of the Brand Republic ...

Read More »

P&G’s Tide Pods – don’t eat these at home

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

Read More »

Bon Noel from Publicis Groupe’s Maurice Levy

Here’s Maurice Levy’s Christmas card from Publicis Groupe. It’s been an interesting year for PG; a good financial performance by peer group standards, the acquisition of LBi and a neat and advantageous exit from its partnership with Dentsu. But is ...

Read More »