PR
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Lovima takes to the airwaves to herald overdue women’s lib
It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60…
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Facebook’s scandals: Does PR boss Nick Clegg have a different role to play?
As one who doesn’t use Facebook at all it’s sometimes bewildering to discover the amount of ire it provokes –…
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Post-pandemic creativity: Hyundai’s healing road trip
Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher…
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Coke changes platforms in search of ‘Real Magic’
Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do)…
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Gymbox insults its customers with ‘Sunday Roast’ and demand goes up by 260%
It’s a novel approach to winning customers. “You look like a pathetic group of backing dancers” and “Is this what…
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Cheetah Digital takes aim at “creepy” marketing directors
Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a…
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World Media Group highlights trust in an untrustworthy digital news landscape
“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy…
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Instagram puts on its best face in new global campaign
When they tot up the numbers at the end of the year we might see Facebook up there with Amazon…
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VCCP B2B arm acquires international PR agency Sling & Stone to create £30m group
Sling & Stone, which has offices in Sydney, Auckland and Los Angeles, has become part of the VCCP Business group,…
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