PR
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Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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New Commercial Arts debuts for Nationwide with some rare good news for banking customers
Son paid us a surprise visit this morning and, aside from raiding the fridge, told us smugly that his bank/building…
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Irish ally hammers Facebook with €1.2bn data fine
Facebook (Meta) made nearly $6bn profit in the first quarter of 2023 (down on 2022 but still) so a fine…
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MAA Ad of the Week: CER driving schools from BETC Paris
Poor old “purpose” is taking a right bashing at the moment as adland tires of it and loads of would-be…
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Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?
Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business…
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MAA blast from the past: Miller Lite from 2003
Bud Light has been having a few problems of late, you may have noticed, with a trans influencer putting off…
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Culture minister Frazer promises a million more creative jobs
Everyone can stop worrying about AI taking all those jobs away, UK culture secretary Lucy Frazer (below) is promising a…
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Need a lift? CER driving schools can offer you one in brilliant wheeze from BETC Paris
Brands waffle away about helping people but how many actually go the extra mile to do so? CER driving schools…
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Havas tries to redefine “new” purpose in global study
Havas has been puzzling about people and brands for 15 years now with its Meaningful Brands Report and the latest…
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