Politics
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How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably…
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Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress
The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed…
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Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty
After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with…
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Is the UK government’s £100m ‘Get Ready for Brexit’ campaign legal?
We only ask because the UK Supreme court has ruled that most of PM Boris Johnson’s wheezes – like proroguing…
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Leo Burnett deploys hard-hitting AI for Hunger in America
One of the disconcerting factors about late capitalism in developed markets is the incidence of food banks and the like,…
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Hegarty and BBH re-fight the Cuban Missile Crisis for Simba
Is Sir John Hegarty back in harness at BBH? He is, sort of, with this new campaign from BBH for…
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Marine Corps provides welcome boost for WPP in the US
It hasn’t been the best of weeks for WPP with £400m billing Vodafone media departing to Carat in the UK…
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US ad bosses join call for tighter gun laws – but where are Apple, Amazon and co?
Leaders of 145 of America’s biggest companies have signed a letter demanding background checks on gun buyers and ‘Extreme Risk’…
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