What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and seems to mean what some brands do when they claim “brand purpose” for their own evil ends. Unilever, of course, ...
Read More »Roy Jeans: how the ad industry actively underpins “surveillance capitalism”
In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. ...
Read More »Reckitt Benckiser joins anti-plastic rush
RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films. Nature is Speaking is also the name of a star-packed series from ...
Read More »Dark Horses promotes forgotten footballers for CONIFA European championship
More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently ...
Read More »Piers Newson-Smith: why behavioural science can lead to dangerous marketing as well as bad politics
If you want to find the cutest animal on the planet, you could do worse that the slow loris. It’s a little nocturnal primate that can melt your heart strings with bigger eyes than Puss in Boots from Shrek. YouTube ...
Read More »Can Hornby’s The&Partnership ride to rescue of Change UK?
Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the ...
Read More »Marketing budgets surprise with bounce-back in new IPA Bellwether Report
The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS ...
Read More »The History of Advertising Trust’s Jack Meggitt-Phillips picks his Desert Island (political) Ads
Jack Meggitt-Phillips is presenter and co-producer of The History of Advertising Podcast, the Apple Podcasts show which looks back at the stories behind some of the nation’s favourite ads. Desert Island Ads Politics has been described as showbusiness for ...
Read More »Anomaly Amsterdam’s “Accidental Environmentalists” spearhead IKEA climate change campaign
IKEA is entering the climate change lists with a new platform from Anomaly Amsterdam – ‘A Better World Starts At Home’ – and a global campaign hymning “Accidental Environmentalists,” showing how the most unlikely individuals can help same the planet ...
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