Politics
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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth
The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway)…
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First Choice bank and the UN venture into the metaverse
Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s…
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Now the UK’s IPA steps into ‘purpose’ ad controversy
Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority –…
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How TV gambling ads are changing in the UK
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years.…
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City fund manager Smith blasts Unilever for putting purpose above profit
Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager…
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Iris steps up with knife crime plea from Adidas and Arsenal
Premier League club Arsenal is ditching the famous red on its strip for Saturday’s FA Cup match as part of…
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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My Ad of the Year: Leagas Delaney’s Tim Delaney
Ad/s of the Year for me is the series from The Lincoln Project in the US. It is hard to…
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Ogilvy Italia hits right end of year note for NGO Emergency
“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy…
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