UK advertising spend is forecast to hit £22.1bn in 2017 (up 3.4 per cent on the year before) according to new Advertising Association/WARC data, based on Q3’s 3.5 per cent rise to £5.4bn. A rise of 2.8 per cent to ...
Read More »Levy hails Trump boost for business
Publicis Groupe chairman Maurice Levy is at Davos – you can tell by the very furry coat – and he’s been telling Bloomberg TV that Donald Trump’s tax giveaway (and the reforms by France’s new president Macron) means that 2018 ...
Read More »UK adland confronts Brexit and trust crisis
Brexit was the headline topic of the Advertising Association’s Lead 2018 conference – the trade body has taken on the tricky task of campaigning for a good deal on behalf of the industry – but the outstanding issue of the ...
Read More »Regulator stymies Murdoch bid for Sky but Disney may ride to the rescue
What has Rupert Murdoch done to upset the British establishment? After decades of getting his own way over just about everything – even surviving the phone hacking scandal at the now defunct News of the World – the US-based tycoon ...
Read More »Karmarama confounds critics with impressive Army outing
Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still ...
Read More »Wolff moves on from Adweek editor to White House scourge
Michael Wolff, author of the new Fire and Fury dissection of Donald Trump, had a one-year stint as editor of Adweek in the US in 2010. Unsurprisingly he proved too much of a rich mixture for the trade title’s owners. ...
Read More »Virgin Trains spat with the Mail shows the hypocrisy of modern attitudes to media
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response is “boo, hiss,” censorship rearing its (mercifully rare) ugly head. Such has been the response by many to Virgin Trains’ ...
Read More »Andy Vogel of NewBase: US net neutrality repeal will cost UK advertisers too
Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone the 2015 rules that prevented internet providers from using a tiered/paid system to block or slow specific websites. Now, because ...
Read More »Now Accenture wins Vatican media communications
We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters spiritual with the new task of launching Vatican News, described as “part of the Vatican reform aimed at finding new ...
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