New York’s The One Club for Creativity, which runs the The One Show and ADC annual awards, has announced its new International Board of directors (ie non-US.). Which gives some idea of the world’s top creatives. All will serve a ...
Read More »ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role
The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to look at extending the ASA’s role online. Called “Intermediary and Platform Principles,” the pilot will run for a year from ...
Read More »The Romans mix CBD with Faithless track ‘insomnia’ to help tired Brits get some sleep
Mother-backed PR agency The Romans has worked with 90s electronic band Faithless to remix their most famous track, Insomnia, as part of a sleep campaign for luxury CBD client, OTO. The new version of Insomnia is 27-minutes long, timed to ...
Read More »Burger King creative pitch shortlist named
One of the more interesting – and surprising – creative pitches around is Burger King, reviewing out of multi-award-winning David, an Ogilvy offshoot. But clients review because they do, no matter how much awards silverware their agency has gathered. Burger ...
Read More »Lucky Generals debuts for Carwow
Another ad with heavy coverage on TV in the UK is Lucky Generals’ debut for Carwow, yet another of the services aiming to take the pain out of selling your old motor – this time with the proposition that a ...
Read More »Adam&eveDDB and VCCP face off for Virgin Media O2
UK adland’s biggest heavyweight bout of the year is underway: adam&eveDDB and VCCP for the recently merged Virgin Media O2 business, the main challenger to BT in the broadband services stakes. Adam&eveDDB handles Virgin, VCCP 02. Director of brand and ...
Read More »Big brother is watching you: this time it’s our lot, not the Russians, with ‘Cyber Safe’
It wasn’t that long ago that the Tory government took an axe to ad spending, scrapping the old Central Office of Information and moving it to the Cabinet Office (a mysterious entity that seems to be a sort of Whitehall ...
Read More »Has CRM become the classic all-time folly of marketing?
Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing spectrum. Companies across the board promise improvements which, aided by a battery of consultants and other snake oil merchants, make ...
Read More »Ogilvy turns Trip Advisor to advantage for Curtice Brothers
Curtice Brothers ketchup is a new one on us (apparently it’s been around in some form since 1869) and Ogilvy Berlin is giving the product a stiff test by selecting bum restaurants (according to Trip Advisor) and seeing what happens ...
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