Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...
Read More »Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am
A new Samsung ad by Ogilvy New York has been criticised by women’s running groups and campaigners for showing a woman getting up at 2am to go running alone through the streets of a city, wearing her Samsung headphones. Reclaim ...
Read More »Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...
Read More »DDB gives its fabled Four Freedoms a refresh as it aims for diversity and inclusion
It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the principles guiding the agency articulated by Keith Reinhard back in 1987. They were (and remain) Freedom from Fear, Freedom to ...
Read More »Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song
Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going to be known as Accenture Song. More practically this means all its agencies, including Karmarama in the UK and The ...
Read More »WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth ...
Read More »DentsuMB UK takes Asahi Super Dry ‘Beyond Expected’ – but what did we expect?
Asahi beer has a ring of the 90s to it – the Super Dry version was created in Japan in 1987 to be more like an American beer and then popularised around the world. As the 90s are back in ...
Read More »Has Piers Morgan the staying power to make Talk TV a success?
It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here he is on the first Piers Morgan Uncensored segment of Rupert Murdoch’s new Talk TV, trying to get a word ...
Read More »New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from clear how he’s going to get the money back. But maybe that’s not the point. Very rich people (Musk is ...
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