News

Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave ...

One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas ...

A veteran creative director, bemoaning the state of ads (ads you do) told me other day that they’re all about “information” these days. Clients insist on cramming everything in rather than letting the brand do the work. Samsung is certainly ...

New York is the next frontier for PR agency The Romans, which is opening up its first office outside the UK.  Mother, which owns a minority stake in the business, has offered The Romans a home in its Brooklyn office. ...

WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web businesses for clients but deliver the stuff as well. CEO Mark Read told the Sunday Times at the weekend: “We ...

Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with a Frank Sidebottom-style puppet head. Mother’s latest ad for KFC encourages people to switch lunch providers in a pastiche of ...

WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear ...

Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, ...

Wieden+Kennedy London seems to be getting its new business act together after rather a fallow period, winning consumer review platform Trustpilot which is planning an integrated brand campaign in the UK and some other European countries. Trustpilot, founded in 2007, ...