News

Malibu picks Wieden+Kennedy for ‘global brand refresh’

Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave ...

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Former Lucky General Fox joins Havas in senior client role

One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas ...

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Mother’s KFC wrap battle reinvents Colonel Sanders as a DJ

Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with a Frank Sidebottom-style puppet head. Mother’s latest ad for KFC encourages people to switch lunch providers in a pastiche of ...

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Google deal helps WPP’s MediaCom retain giant Sky account

WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and added some digital duties, thanks, it seems, to its new “Google Practice” based in Manchester. Which is a pretty clear ...

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MAA Ad of the Week: Old Speckled Hen from Engine

Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, ...

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Wieden+Kennedy wins Trustpilot

Wieden+Kennedy London seems to be getting its new business act together after rather a fallow period, winning consumer review platform Trustpilot which is planning an integrated brand campaign in the UK and some other European countries. Trustpilot, founded in 2007, ...

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