A lot changes in 17 years, not least the UK Advertising Standards Authority’s tolerance of ads. Jaguar Land Rover’s new Defender ad showing the 4x4s parked precipitously on the edge of a cliff has been banned after attracting just a ...
Read More »ODD finds fun in ‘body positivity’ for Simply Be
Next 15 fashion agency ODD is the new home for Engine Creative (formerly WCRS, which has had a multitude of homes) and here’s ODD’s new effort for online retailer Simply Be, trying to reposition itself from a plus size brand ...
Read More »A dentist’s mullet tells a story in Dentsu’s new campaign for American Express
It’s a straightforward message – spend money on your business card and collect points to spend in your personal life – which Dentsu communicates simply. The new campaign is the biggest that Amex has done for its business arm, and ...
Read More »Branston takes the fight for lunchtime to company doorsteps in new Wonderhood campaign
It seems that it’s back to the office for most of us (in the UK anyway) although government minister the inimitable Jacob Rees-Mogg is none too impressed by the WFH-happy Civil Service’s efforts (they’ve relocated to the Cotswolds it seems.) ...
Read More »ASA throws Jaguar Land Rover off a cliff in ad ban
A Jaguar Land Rover ad has been banned by the ASA for misrepresenting what a parking sensor can do. Warning: it won’t stop you backing off a cliff, which is exactly what happens in Spark44’s ad. Jaguar Land Rover’s defence ...
Read More »Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...
Read More »Channel 4 expands 4Creative to appoint new MD from TBWA
Despite – or perhaps because of – all the upheaval Channel 4 is facing around privatisation, the broadcaster is expanding its in-house agency, 4Creative, starting with the appointment of Katie Jackson as managing director. Jackson, who was promoted to chief ...
Read More »David Droga outlines his vision for new Accenture Song
David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...
Read More »No (real) surprise as Burger King makes surprise switch out of David Miami
It’s the end of an ad era it seems, Burger King has moved its US creative account from David Miami – no more multi-awarded Moldy Whoppers’ – to indie agency O’Keefe Reinhard & Paul (OKRP.) Saying, according to reports that ...
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