News
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WPP Media debuts wide-ranging reorganisation into client-centric mode
Shiny new WPP Media has revealed its new line-up as it benches the old GroupM which had individual agency bosses.…
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Burger King launches Wagyu with Ramsay
Time was when Wagyu beef, which hailed from Japan, was the world’s most expensive – reared on a special diet…
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Can VodafoneThree live up to its promises?
Vodafone and Three are merging in the UK, bringing the UK’s four big mobile networks down to, um, three alongside…
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Droga5’s Kingsbery joins American Haiku as exodus to indies continues
There’s a veritable exodus of senior creatives and creative agency managers from network agencies, hardly surprising as all you hear…
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McDonald’s tries martial arts with ‘Kung Fries’
The online/social tidal wave can offer the opportunity to do something different – long films for example as it’s cheaper…
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Mr Grumpy Brian Cox stars for Emmy-winning Uber Eats and Special
Uber Eats and agency Special US has muscled in on the previous dominance of Apple and Nike to win this…
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Has Merlin abolished marketing? It’s all part of a trend..
Are CMOs an endangered species? Chief marketing officers, as they’ve become since being marketing directors, appear, at the very least,…
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WPP’s Rose names top team, shores up Coca-Cola account
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole…
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Chivas Regal puts pit crew centre stage for Ferrari partnership
Booze has to market itself where it can these days but it’s still a bit odd to see Chivas Regal…
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