Media
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Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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Leo Burnett celebrates another great British tradition – McNuggets
Remember Super Size Me, Morgan Spurlock’s documentary about the perils of living on McDonald’s for a month? Pouring ordure on…
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VCCP Media wins brief for Krispy Kreme’s five-year plan
VCCP Media has been appointed by Krispy Kreme doughnuts in the UK & Ireland to drive awareness, customer loyalty and…
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Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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Publicis Media wins trophy LVMH US media account
Luxury goods sales have defied gravity through the various economic upheavals that have afflicted the world over the past two…
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More signs of the crisis in creativity – but does anyone really want to do something about it?
Only someone wearing a balaclava the wrong way round would argue that there is not a crisis of creativity in…
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Now Dove goes in to bat against anorexia
Ogilvy’s world of ‘Doveness’ for Unilever has taken another turn, this time the real-life story of Mary, a young woman…
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Is S4 Capital’s brave bid to challenge the ad establishment running out of gas?
Even Sir Martin Sorrell isn’t immune to the vicissitudes of age and a tricksy global ad market. The WPP founder…
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Oh no, not even more Eurovision Song Contest
Anyone seeking evidence that the world has gone mad might turn to the Eurovision Song contest, for decades the epitome…
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