Media

McCall swaps one hot seat for another at ITV

It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the past seven years McCall (below) has been running easyJet – where she’s done pretty well although easyJet is now suffering ...

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Corbyn shows the so-called experts how to communicate

Amazing isn’t it how you can overturn PR perceptions. Labour’s Jeremy Corbyn, derided as a left wing loony and worse by the likes of the Sun and the Mail (the Mail, as I recall, said Theresa May would win by ...

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Manulife global review chooses challenger brands Deloitte’s Heat and T&P’s m/SIX

Canadian insurer Manulife, which owns John Hancock financial services, has made some interesting agency appointments: choosing Deloitte-owned Heat for creative and The&Partnership’s m/SIX alongside WPP’s Wunderman for media planning, buying and analytics. San Francisco agency Heat was bought by Deloitte ...

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The Specialist Works buys Pace Media

Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes itself as the “only independent global brand performance media agency,” employs 165 people with offices in the UK, USA, China ...

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Ebiquity launches another challenge to media agencies with ROI channel guide

Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing ...

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Tom Denford and David Indo from ID Comms: are awards a waste of time and money?

In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about. The topic has been triggered by conversations in Cannes, where Publicis announced that it ...

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MSQ Partners wins UK government’s Electoral Commission

MSQ Partners has been appointed by the UK government’s The Electoral Commission to handle its creative and media planning account after a four-way pitch. Stack and The Gate, MSQ Partner’s two communications agencies, will work together on on advertising and ...

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