Media

Reed Smith: what the new rules on gender stereotyping mean for advertisers

By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...

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Unilever’s Keith Weed on marketing’s noble purpose

The Drum says its mission statement is that “marketing can change the world;” into a “better place.” So here’s Unilever CMO Keith Weed, who thinks much the same, on its video channel extolling the virtues of various Unilever brands – ...

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Effie names Pepsi top brand amid some strange choices

The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance in effectiveness awards and in 2017 Pepsi displaced Coca-Cola at the top of its rankings, even though the only Pepsi ...

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Accenture makes its media move, WPP moves into Unilever

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

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PHD set to land HSBC in another media coup for Omnicom

Omnicom’s PHD is reported to have won HSBC’s $400m global media account, displacing long-term incumbent WPP’s Mindshare. If so it’s a new headache for acting WPP COOs Mark Read and Andrew Scott, already dealing with numerous reviews including parts of ...

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BBC Creative stitches together a Russia World Cup epic

We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back and BBC Creative has shown it’s not a lost art in its epic trailer for the 2018 World Cup in ...

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