Media
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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Watching the detectives: Apple’s iPhone in Hollywood mode
Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets…
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From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
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Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
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The Network unleashes Netflix ‘The Witchers’ monster in giant Out of Home campaign
Wonder what that mythical paper and paste billboard man Bill Stickers (or was it Posters) would have made of Out…
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