Media
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Coup for IPG’s FCB as it lures Burnett’s Susan Credle for top global creative role
Interpublic is interesting at the moment: a week or so ago it appointed Brit Jim Hytner, the architect of its…
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Shareholders support Sorrell’s £43m pay but the Mad Men are still beating the Math Men at WPP
As usual at WPP’s AGM CEO Sir Martin Sorrell’s pay grabbed the headlines (last year it was £43m) with 19.4…
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Giles Keeble on creativity: in a data-driven world do clients only measure what’s easy to measure?
I’ve jotted down a few thoughts and observations over the past few weeks about the three Ps: poetry, pitches and…
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Ebiquity and WPP fall out over programmatic media buys
I hear that media auditor Ebiquity, helmed by GGT founder Mike Greenlees and former MGM media agency boss Nick Manning,…
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Brothers and Sisters Pin Points comedy with new Keith Lemon campaign for Carphone
London agency Brothers and Sisters landed Carphone Warehouse’s digital content business last year – doubtless to much gnashing of teeth…
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Now Mondelez turns the heat on Publicis Groupe media
Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once…
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Google unveils Ten Commandments for YouTube hits
Those of you who want to create a world-beating viral ad on YouTube (most of you I expect) need look…
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Engine’s Partners Andrews hires Szabo from RPD for new digital product business
Engine Group digital agency Partners Andrews Aldridge has appointed Szilvia Szabo (left), the chief strategy officer of RPD International, as…
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George Parker: the MAA idiot’s guide to US elections
You guys have just gone through a General Election. It dragged on for almost six weeks and lots of money…
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