Media
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Aegis brings home the goodies for buoyant Dentsu
In 2013 Japan’s Dentsu, huge in Japan but mostly becalmed outside it, agreed to pay £3.2bn to buy media buyer…
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Will life change as Google becomes Alphabet?
For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business…
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Walking on the water pays off for Lexus and DC Shoes
Walking on water has always been a useful way to gain attention. It’s now being used to some effect by…
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WPP report shows US clients slashing adspend
George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them…
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Express and Mirror consider extraordinary tie-up
To anyone who can remember the high old days of Fleet Street, when the nation’s hacks proudly strutted their stuff,…
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Big win for IPG as UM scoops Coke US media
Interpublic, which has been struggling with its media business outside the US, has just received a big boost in the…
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Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’
For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the…
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Facebook now main rival to Google in mobile ads
Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up…
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Steady as she goes at P&G with new CEO Taylor – but is the company actually going anywhere?
Procter & Gamble, still the world’s biggest advertiser with a spend of $9bn and $500m of agency fees (which it’s…
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