Media
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Traditional media leapfrogs online as new IPA Bellwether survey show strong growth in UK adspend
The good times seem to be rolling at last, at least according to agency trade body the IPA’s latest Bellwether…
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Zierler Media teams with Media Icon to boost UK’s ethnic TV channels in battle for TV ratings points
Zierler Media, owner of ethnic TV sales agency ZMTV, is teaming with mainstream sales agency Media Icon to launch a…
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Two-agency win for Honda in UK’s top car virals
Video Metrics company Visible Measures has produced a new list of the most popular viral video car ads in the…
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Dale Lovell of Adyoulike: native advertising is the new big thing but can it be more than PR with bells on?
For all the chatter around native advertising over the past year or so, accelerating as we moved into 2014, around…
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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even…
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Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need…
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Conde Nast strikes content deal with Radium One
Condé Nast Britain has struck a deal with automated ad-buying software company RadiumOne, to extend the reach of ‘native’ ads…
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PJ Fusco: why search engine marketers need to change
Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than…
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World Wildlife Fund uses Snapchat to highlight endangered animals’ ‘last selfies’
More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife…
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