Media
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Tom Denford from ID Comms: #RebateGate, ad fraud and talent – The WFA view
In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World…
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Lefroy steps down as Advertising Association boss
Ad industry veteran Tim Lefroy is stepping as CEO of The Advertising Association after a seven year stint. The AA…
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WPP boss Sorrell’s £70m pay may rile clients already upset about alleged media rebates
WPP boss Sir Martin Sorrell faces his shareholders today, some of whom will be more than a little pissed at…
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ID Comms’ Tom Denford and David Indo: #RebateGate – how should marketers react to the ANA report?
In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the…
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ANA’s big media investigation into rebates fails to tell us anything we didn’t know already
The US Association of National Advertisers – the body representing the biggest clients – has released the first part of…
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Where’s the missing ANA report into dodgy media?
Where exactly is the US Association of National Advertisers report into undisclosed media rebates and other allegedly murky media agency…
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WFA outlines new tactics to beat ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud,…
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FEPE Congress highlights vexed role of creativity in a media world driven by ad tech
We all know – or think we know – that tech is taking over the ad world although not that…
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Nick Vale of Maxus: why Cannes needs to strike a balance between ‘Mad Men’ and ‘Math Men’
As Cannes Lions prepares to welcome 16,000 delegates this month, and introduces two new Lions to celebrate creativity in entertainment,…
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