Media
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WPP’s Xaxis buys Linkpulse’s appliance of science to online headlines and images
I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.…
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Tom Denford from ID Comms: what is a media audit?
On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part…
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Daily Mail faces massive Melania Trump law suit
As if the press didn’t have enough problems on its hands, with advertising migrating to Google, Facebook et al, it’s…
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Now Maxus has a global creative director – another sign of media agencies’ creative land grab?
Everybody seems to be trying to eat creative agencies’ lunches these days, not that they have as many of them…
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Omnicom’s giant land grab continues with McDonald’s from Publicis/Burnett
There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts…
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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?
On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until…
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ComScore investment costs WPP £122m
When WPP bought a $300m stake in online measurement company comScore last year it looked a smart move; a way…
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Daniel Domberger of Livingstone: can agencies like Dentsu buy their way into data?
Daniel Domberger (below) of media and technology M&A firm Livingstone questions if buying data-based businesses can help agencies compete with…
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Tom Denford and David Indo from ID Comms: the world’s most successful media agency start-up
In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing.…
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