Media
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Does Tamara Ingram’s elevation to global client czar indicate a new course for WPP?
Who’s the most important suit in a big agency – the CEO or the person who handles the biggest account?…
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James Whitbread of Ultimate Asset: how digital out of home taps into the emotions
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.” – David…
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Michael Lee; the secrets of writing a great brief
The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015. It…
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Mark Flys of FEPE: why out of home is growing globally
Tim Cartwright of Exterion Media’s recent article showing how digital is driving Out of Home in the UK was an…
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YouTube celebrates ten years with best ad contest
YouTube says it’s ‘come of age, – it’s ten, which is stretching the point a little. It was, indeed, founded…
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Legal & General picks JWT-led ‘Team WPP’
Legal & General has given its creative and media accounts to a so-called ‘Team WPP’ headed by J. Walter Thompson,…
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Another poser for Publicis as 21st Century Fox joins the rush to review global media
There’ll be much burning of the midnight oil in Publcis Groupe’s big two media operations – Starcom MediaVest and ZenithOptimedia…
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WPP beefs up sports offer with new rights agency ESP
WPP is launching a sports rights agency called ESP, representing Manchester City, the England and Wales Cricket Board and NBA’s…
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P&G’s eagerly-awaited media review cranks into action – which is all Publicis Groupe needs
We predicted two weeks ago that Procter & Gamble, along with numerous other big global advertisers, would be reviewing its…
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