Media

Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

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Returning ‘revenue’ boss Peter Huijboom may be a contender for the top job at Dentsu-owned Aegis

Former Synovate CEO Peter Huijboom (left) is returning to Aegis as its first ‘global director of business integration,’ charged with identifying ‘revenue synergies’ between Aegis and new owner Dentsu, which bought the media buying network for £3.2bn earlier this year. ...

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Doritos wishes us a merry online Christmas – Mexican mariachi style

I think we’re on to a trend here. We’ve just had a Christmas card from Philip Green and Topshop (he’s all heart that boy) and now Doritos and agency AMV/BBDO have enlisted Doritos’ very own Mexican mariachi (folk) band to ...

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New Nestle USA boss Paul Grimwood reviews $800m account

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

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Are the John Lewis snowmen actually white British consumers in disguise?

I’m beginning to wonder if there is an unspoken conspiracy at large across the nation. It’s to do with a very tricky topic of political correctness, specifically regarding race, that we all suppress out of fear of being castigated as ...

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