Media
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Spectrum launches ghoulish assault on DirecTV
This digital revolution in TV is all very well but how do you choose the best package when a new…
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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Tories all over the place before Election cameras
Who on earth is co-ordinating, if that’s not too grand a word, the Tories’ General Election campaign. Not M&C Saatchi…
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Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
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Walkers waves goodbye to common sense in Twitter foul-up
Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man…
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P&G chooses Publicis for £210m UK media
Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other…
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Kelly’s sticks with short, snappy and Cornish from Isobel
Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish.…
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Magnum doubles up with Moschino but still lacks firepower
Golin and MullenLowe have combined for this new Magnum Double/Moschino campaign – ‘release the beast’ – featuring the world’s most…
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Does ANA survey signal long overdue reversion to payment by commission?
The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple…
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