Media
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VCCP co-founder Carruthers resurfaces as London creative agency scene shows welcome signs of life
“It’s getting lively again,” someone who’s planning his own contribution said to me the other day, of the London creative…
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Full service eight&four wins Photobox
Online photo printing company, Photobox, has appointed full service creative and media agency eight&four to its agency roster. The agency…
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Calcraft takes top creative role – at MediaCom
I see that former Dentsu Aegis Network UK chairman Stef Calcraft has resurfaced as global creative supremo of giant WPP…
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Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably…
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Rapid growth Accenture closes on ad holding rivals
Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue…
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Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress
The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed…
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Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty
After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with…
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General Mills’ Pollard rows back on hard line with promise of agency rewards
British former agency exec Ivan Pollard found himself in hot water a while back in his latest role as CMO…
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S4’s Sorrell says: watch out ad holding companies
Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising,…
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