Media
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George Parker: why the creative exodus to clients could spell doom for ad agencies
As some of you may know, I have been in the ad biz since before Genghis Khan invented the USP.…
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If Zuckerberg and co. play ball with new OECD tax rules then their image problem might be solved
Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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Disney’s $1bn media review looks a PR disaster in the making – but that won’t change much
Much speculation about Disney’s $1bn media review – set to be concluded imminently – particular the somewhat onerous terms and…
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Time for WPP and its rivals to be broken up says Sorrell
Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but…
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How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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Talon boosts US Out of Home data intelligence with SafeGraph partnership
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with…
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Guardian boss Pemsel takes hot seat at Premier League
Guardian CEO David Pemsel is moving from famine to feast with his appointment as CEO of the UK’s Premier League.…
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Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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